River Market Tattoo Company case study

overview

River Market Tattoo Company is a custom tattoo and piercing studio at 308 Delaware St., two blocks off the KC Streetcar. The shop had a Squarespace site and a strong reputation, and the site did little for either.

The brief: cut what the site did not need, fix what search engines could not read and put what customers want one tap away. No rebuild. Every change works inside Squarespace and stays editable by the shop.

results at the Sept. 12 audit

services

the work, in six steps

1. less site, more shop: two live Squarespace scaffold pages removed and three copies of one artist’s portfolio merged. A fourth lookalike held a different artist, so it stayed.
2. what search engines saw: four business listings carried a broken address and hours. The hand-written one was repaired, with the storefront photo replacing a 16-pixel favicon.
3. the header: the phone number on desktop, a call button on phones, a bar that stays put at 64 pixels instead of 91, and colors sampled from the shop’s neon signs.
4. the footer: phone, email and address became links that dial, write and open directions, in five columns 54 pixels tall on a phone, down from 91.
5. pointing at the door: walk-ins top the shop’s priorities, so the services button now reads walk on in! and opens directions.
6. the reviews: a 5.0 rating from 211 Google reviews and six real reviews, in a carousel the shop edits itself. Autoplay stops for reduced motion.

what the platform sets

SEO and best practices scored 100 at the Sept. 12 audit, and accessibility scored 98 with one heading fix left. Those numbers reflect the work.

Page speed reflects the platform. About 800 KB of Squarespace’s own scripts load on every page, and no site-level change removes them.

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