good times, good people, good life · Waldo, Kansas City
visit live siteoverview
O'B's is a neighborhood bar opening in Waldo, Kansas City. Discovery set the brief in one sentence: until the doors open, the site has two jobs, saying what the place is and where to find it.
So the page carries the wordmark, the opening month, the address and nothing that would age badly. What it does not do is apologize for being a holding page. An illustrated scene crosses the foot of the screen, and that is the part people remember.
tech stack
design process
- discover: what it is, where it is, and nothing else yet
- design: brand-led, wordmark first, one illustrated scene
- develop: components, self-hosted fonts, zero third-party requests
- document: launch handoff, and what the client still owes the listing
- deploy: bluehost, push-triggered, verified against the served bytes
- done: live at obsbarkc.com
site preview
key features
design decisions
The brand package arrived with a display face licensed for preview and print only, which rules it out as a webfont. The wordmark ships as outlined paths instead, so it keeps those letterforms without the font, and the copy is set in a self-hosted open-licence face subset to 20 KB.
The scene is inline SVG driven by CSS. A single custom property sets the pace, so every limb, the body bob and the load sway stay in step if the gait is retuned. Under prefers-reduced-motion everything stops and both figures park on screen rather than at their off-screen start, because a motion preference should not empty half the page.
Nothing third-party loads. No analytics, no embeds, and no font CDN: the typefaces are served from the domain like everything else. The privacy policy says the site collects nothing, and that claim is only worth making if it is literally true.