overview

cafe corazon is a beloved latin/indigenous coffee shop seeking to strengthen their digital presence and improve local search visibility. the project focused on comprehensive seo optimization and website performance improvements.

through strategic technical seo, content optimization, and local search enhancements, we transformed their online discoverability and user experience.

tech stack

optimization process

1. audit: comprehensive seo analysis, performance baseline
2. technical: meta tags, schema markup, sitemap optimization
3. content: keyword research, on-page optimization
4. local: google business profile, local citations
5. performance: core web vitals, image optimization
6. monitor: search console setup, ongoing tracking

site preview

key improvements

seo strategy

local-first approach. implemented coffee shop schema markup for rich search results, optimized google business profile with accurate contact details, and built local citation consistency across directories.

technical foundation. improved core web vitals through image compression, lazy loading, and resource optimization. created xml sitemap, robots.txt, and canonical url structure for clean indexing.

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