overview

Cafe Corazon is Kansas City's first Latin American and indigenous-owned cafe, with three locations serving coffee, yerba mate, empanadas and alfajores.

mediaBrilliance performed a comprehensive SEO overhaul across four phases, improving their search visibility score from 55 to a perfect 100.

results

services

phase 1: foundation

February - Early March 2026

1. homepage title tag: changed from "Wholesale Coffee & Yerba Mate" to "Café Corazón | Latin American Coffee, Culture & Events in Kansas City, Mo."
2. meta descriptions: added custom descriptions across all primary pages
3. broken links: identified and repaired navigation dead ends
4. initial schema: LocalBusiness, Organization, and website markup
5. keyword optimization: "la mateada" → "yerba mate ritual", "argentine coffee" → "latino coffee"

phase 2: local seo

March 12, 2026

1. location-specific schema: custom LocalBusiness markup for Brookside, Crossroads and Westport
2. nap consistency: corrected phone numbers and addresses across all schema
3. url cleanup: /crossroadslocationmenu → /crossroads
4. h1 optimization: "Café Corazón Brookside", "Café Corazón Crossroads", "Café Corazón Westport"
5. image alt text: added descriptive alt text to hero images and founder photo
6. open graph tags: og:title, og:description, og:image for social sharing

phase 3: code cleanup

March 22, 2026 (courtesy)

1. header code repair: removed broken stylesheet reference and malformed html causing console errors
2. chownow removal: eliminated ~50kb of unused ordering widget javascript
3. verification: confirmed zero console errors and all functionality preserved

phase 4: meta overhaul

March 26, 2026

1. gsc audit: analyzed google search console coverage, confirmed canonical tags working correctly
2. complete meta sets: title, description, open graph and twitter cards for 6 pages
3. h1 fix (our story): changed "Give The Bean A Voice" to keyword-rich "Our Story: An Indigenous Cafe"
4. re-indexing: submitted all 6 updated pages via gsc url inspection tool

keyword strategy

Expanded search reach while reinforcing cultural authenticity and unique ownership story.

"Latin American/Argentino & Indigenous-owned coffee, yerba mate, empanadas and alfajores."

score progression

client recognition

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