fuckrogermarshall.com case study
his record, sourced line by line · Kansas Senate race, Nov. 3, 2026
visit live siteoverview
An independent opposition site for the Kansas Senate race, launched four weeks before Election Day. It puts Sen. Roger Marshall’s record on one page: the patients his medical practice sued, his votes, his words and his donors, then every date and deadline a Kansas voter needs.
The name does the shouting. The page stays calm and sourced, because Marshall’s lawyers had already sent a cease-and-desist over an opponent’s ad on the same story. Every line had to survive a reader looking for an error.
site preview
key features
verified, not recalled
Research on the votes, the money and Kansas election law ran in parallel. Nothing went on the page from research alone: every roll call was checked against senate.gov or clerk.house.gov, every dollar against the FEC’s own data and every quote against the outlet that published it.
That pass earned its keep. It caught a broken link on the site’s central claim, and it set the wording: patients were arrested after missing court dates in debt suits, the exact distinction the cease-and-desist turned on. Where a source carried Marshall’s walk-back or his office’s explanation, the page carries it too.
design decisions
Black and sunflower yellow, the Kansas state flower, at 12:1 contrast. Headlines run in Oswald, self-hosted and preloaded. The header is plain markup and nothing shifts as the page loads.
The profanity lives in the name, the share card and the URL, never in the title, description or headline. That keeps the page out of SafeSearch filters while it ranks for what people actually type: Roger Marshall, sued patients, Kansas Senate 2026. A six-question short-answers section and FAQ data back it up.
Photos are official U.S. Senate and USDA images in the public domain. News photos would have invited a takedown notice that could pull the whole site weeks before the vote.